ABOUT APEX

what doES APEX stand for?

  1. apex: the highest point or achievement.

  2. apex predator: a top predator or super-predator, a predator at the top of a food chain eg. Lion, Bear, Leopard, Wolf, Eagle.

apex /ˈeɪpɛks/

Apex Adventures is a photographic tour provider specialising in wildlife and nature holidays, tours and safaris across the globe. Founded by two passionate wildlife photographers with a lifetime’s fascination for our natural world, Apex Adventures aim to create opportunities for our guests to experience and photograph some of the world’s most elusive species and greatest wildlife spectacles.

Years of research and relationships with some of the best local guides, create the perfect conditions for your adventures to be captured for life, though your images.

We truly believe that “shared experiences create lasting memories”.

Two men dressed in winter and camouflage clothing stand outdoors in a snowy landscape, one is operating a telescope on a tripod, mountains are in the background.

LOCAL KNOWLEDGE

We partner with world renowned hosts and local guides, to give our clients the very best chances of encountering wildlife at its very best, in optimal yet unspoilt habitats.

Over 20 years of collective travel, has introduced us to a portfolio of amazing contacts across the globe. These incredible people, who have a lifetime of experience and knowledge of exploring their local areas, enable us to take our guests to the very best locations available.

A smiling man stands outdoors in a landscape with rolling hills, a large body of water, and mountains in the background, wearing a green t-shirt and cap.

Adam Juckes

"There is no better feeling than being outdoors, taking in what mother nature has to offer."

CO-FOUNDER TOUR LEADER PHOTOGRAPHER

A man with a long beard and tattoos on his arms is outdoors, wearing a baseball cap and a black Apex Adventures shirt, with mountains and a lake in the background.

MIKE PHELPS

"Wildlife saved me when I was at my lowest, I owe it the love and respect it truly deserves."

CO-FOUNDER TOUR LEADER PHOTOGRAPHER

Collection of brimmed caps with embroidered logos of a lion's head and the text "APEX ADVENTURES, TRACK, & PHOTOGRAPHY." The caps are in shades of black, gray, and beige, featuring sticker tags from the brand Yupoong.

WE WANT TO BE DIFFERENT.

WE HAVE CREATED A BRAND THAT REPRESENTS THE ETHOS THAT WAS CENTRAL TO STARTING OUR BUSINESS IN THE FIRST PLACE.

AN APEX IS AT THE VERY PINNACLE, THE TOP - THAT IS THE EXPERIENCE THAT WE WANT ALL OF OUR CUSTOMERS TO FEEL WHEN THEY SPEND TIME ON ONE OF OUR TOURS.

EXPERIENCE IS KEY, THE SMALL DETAILS, THE PERSONAL APPROACH, THE FEELINGS CREATED BY SHARING AN ADVENTURE.

HELPING YOU CAPTURE IMAGES THAT EVOKE EMOTION.

IMAGES THAT TAKE YOU IMMEDIATELY BACK TO THE PLACE THAT YOU WERE, AND THE FEELING THAT YOU HAD, IN THE MOMENT THAT YOU CAPTURED THEM.

Illustration of a lion's head with a golden mane on a black background.

THE IMPORTANCE OF ‘BRAND’

A man with a red beard wearing a green and black cap and black waterproof jacket, looking through binoculars near a body of water with mountains in the background.
Two photographers lying on snow-covered ground, taking photos with cameras towards the ocean, dressed in winter gear with hoods and gloves, in a cold and snowy environment.
Man in outdoor gear looking through binoculars by a lakeside with mountains in the background.
A man wearing a beige cap and a black T-shirt with a lion logo and the text 'APEX ADVENTURES' is on a boat, leaning on the railing and looking at the water with distant hills visible in the background.
Man smiling outdoors with camouflage shotgun, binoculars, and sunglasses, wearing a cap and black vest with a logo, in a grassy field under a clear blue sky.
Two men in winter outdoor clothing standing on snow with a mountain and snow-covered slope in the background. One man is holding a telescope mounted on a tripod.
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A man with a beard dressed in winter camouflage, wearing a black jacket and gloves, is using a large spotting scope mounted on a tripod in a snowy mountain valley.
Man wearing a camouflage baseball cap using binoculars outdoors.
A bearded man is sitting on a rocky shoreline near a body of water, holding binoculars and looking into the distance, with hills and a partly cloudy sky in the background.
Person lying on rocky, mossy ground with camouflage clothing and a large camera with a telephoto lens, aiming through the camera in a natural outdoor setting.
A man wearing a green Apex Adventures t-shirt and baseball cap stands in a grassy field overlooking a lake and rolling hills with mountains in the distance.
A man with a red beard wearing camouflage clothing, a green beanie, and black gloves carrying a telescope over his shoulder in a snowy outdoor area with trees in the background.
Man sitting on rocks by a stream, inspecting a large camera with a telephoto lens, wearing outdoor gear including gloves and a cap, surrounded by trees and moss-covered ground.
A man with a red beard and glasses in camouflage equipment sitting on a wooden bench in a snowy landscape with mountains in the background, holding a large camera with a telephoto lens.
A man stands on rocky terrain by a lake, looking through a spotting scope on a tripod, surrounded by green shrubbery and trees on a cliff edge.